In one case, the company did no checks on a customer until they had lost £37,000 in just six weeks during 2020, a time when the commission had asked companies to be cautious about luring in people who might be more vulnerable due to the Covid-19 pandemic. The regulator said 888 was not properly identifying customers who were at risk of harm because it did not carry out financial checks until they had deposited £40,000. The fine comes just weeks before the government is due to publish proposals to reform gambling regulation, potentially including affordability checks to make sure people can afford the amounts they are betting.